From Passion to Purpose

What started as a simple conversation between three close friends quickly turned into a shared mission, to make skincare better, safer, and more affordable for everyone

Coming from diverse business backgrounds, we often noticed a gap in the cosmetics market. Most high-quality skincare products were either overpriced or filled with harsh chemicals that caused more harm than good. We asked ourselves: Why should healthy skin come at such a high cost, or at the cost of your health? That question sparked the birth of our brand.

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Building with Purpose

With no shortcuts and no compromise on quality, we decided to collaborate with expert formulators and trusted manufacturers to create products that are free from harmful chemicals, skin-friendly and effective, yet still affordable for everyday users. Like every new venture, the beginning wasn’t easy. Finding the right partners, understanding clean beauty formulations, and staying committed to quality while keeping prices low, those were some of our biggest challenges.

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PURE. SAFE. EFFECTIVE

High-performance clean skincare for everyday balance

Clinically proven actives nourish and protect your skin, keeping it calm, healthy, and radiant - without toxins.

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Science-Led Actives for Your Skin

Meet the Minds Behind The Clean Edit

Behind The Clean Edit is a team of skincare enthusiasts, scientists, and creators who believe in keeping beauty simple, safe, and effective. Every face you see here is part of the mission to make skincare that truly works with your skin.

Our Founders

Chirag Patel

Co-Founder & CEO

Divyarajsinh Bihola

Co-Founder & COO

Motka Dhrumit

Co-founder & CMO

Our Team

Dixa Vaghela

Director & Head of Product Development

Krishna Patel

Director of Digital Systems & E-commerce

Krinal Patel

Director of Scientific Marketing & Compliance